MediGold is rebranding its Medicare Advantage Plan to Saint Alphonsus Health Plan to align with regional markets, members

MediGold – part of the Trinity Health System – was created in 1997 to provide a cost-effective, alternative Medicare Advantage option for its Medicare beneficiaries. We are changing our brand name in Idaho effective in 2023 to align our mission and values with our health ministry partners in the local markets.

Rebranding will provide strong name recognition with a reliable brand, giving confidence and trust to our member/beneficiaries. This change will also reinforce our commitment to a positive member care experience with continuity of care – which leads to improved health outcomes and lowered costs.

“We believe the name change will establish better and more definitive alignment with our regional health ministries and improve brand recognition by leveraging the trusted names of our Trinity provider partners,” according to MediGold CEO Jack Randolph. “We also believe the closer we align the names of our plans; it will also benefit our members.”

“At Saint Alphonsus, our ultimate goal is to be the most trusted health resource and achieve the best possible outcomes for our patients by partnering with our providers,” said Odette C. Bolano, President and CEO, Saint Alphonsus Health System. “We are delighted with the Saint Alphonsus Health Plan’s commitment to improve the value and quality of care in partnership with Saint Alphonsus Health Alliance, a network of over 3000 providers, including Saint Alphonsus hospitals. The health plan has made a strong commitment to help our providers offer the best care to their members through attractive packages of benefit plans at affordable prices.”

Brand name change

Our Idaho plan name will change from MediGold to Saint Alphonsus Health Plan. Member materials will reflect the new brand name starting in 2023.

It’s important to note that while our plan name is changing, MediGold will continue to manage the operational and administrative aspects for all member plans. The member will be notified of the new plan name and any benefit changes (positive improvements), but there is no action required by the member to remain enrolled in the plan.